Fashion Kim Jones Wishes To Rule the Style World

Fashion Kim Jones Wishes To Rule the Style World


The well known guys’s wear designer makes his females’s wear debut at Fendi this week. Can he pull it off?

fashion Kim Jones, the new artistic director for women’s wear at Fendi, at its store on Rue Saint-Honoré in Paris.
Credit … Dmitry Kostyukov for The New York City Times

fashion Vanessa Friedman

Kim Jones, the British designer, is many things.

He is amongst the most renowned men’s wear talents of his generation. He is a five-time winner of various British fashion awards, for males’s wear designer of the year, Trailblazer and Creativity, and he has gotten the Order of the British Empire. He is the former head of his own label, along with Dunhill and Louis Vuitton men’s wear, and is the existing head of Dior guys’s wear. (He is the guy who got Vuitton to team up with Supreme, and Dior with Air Jordan.)

He is BFF with Kate Moss. He is a collector of uncommon books (about 20,00 0), unusual vintage clubbing wear (early pieces from Vivienne Westwood and Leigh Bowery) and uncommon vinyl (around 6,00 0 records). He is a peripatetic child of Europe, Africa and the Caribbean. He is all that.

What he has not been, however, is a women’s wear designer. He did not study ladies’s wear at Central Saint Martins, and, at 41, has actually never ever made a full women’s collection.

Yet last September, the executives at LVMH called Mr. Jones the artistic director of women’s wear for Fendi, the position held for 54 years by Karl Lagerfeld, the most respected, intriguing and omnivorously cultured designer of the 20 th and early 21 st century, among the couple of who went beyond fashion to become virtually a piece of pop art unto himself.


fashion Mr. Jones with Naomi Campbell and Kate Moss at the finale the fall 2018 Louis Vuitton men’s collection, his last for the brand.
Credit … Valerio Mezzanotti for The New York City Times

What were they thinking? This week, as Mr. Jones presents his launching couture program for Fendi, everybody will discover.

” It’s rather an obstacle,” said Antoine Arnault, the LVMH group head of interactions and president of Berluti, another LVMH guys’s brand name, who has actually understood Mr. Jones given that they interacted at Vuitton. He said, Mr. Jones is “one of our super stars.” He utilized words like “mystical” and “inexplicable drive” before finally settling on a soccer metaphor.

” When you have a top footballer on your team,” Mr. Arnault stated, “you wish to let him play to his full capacity.”

Mr. Jones is not the very first designer to make the jump from males’s to women’s wear– Ralph Lauren, Giorgio Armani, Raf Simons and Hedi Slimane did it prior to him– but given that Fendi surpassed a billion euros in profits in 2017 (about $1.2 billion) to turn into one of the more crucial brands in the LVMH steady, a lot is riding on his success.

In addition, Mr. Jones remains the artistic director of Dior men’s wear, which implies he is not only entering Mr. Lagerfeld’s shoes at Fendi, however also, like Mr. Lagerfeld, he will be the only designer at the top of two global high-end heritage brands, accountable for at least 12 collections a year, a stabilizing act that has actually long been seen as a handicap to imagination.

Still, stated Marios Schwab, who designed a females’s collection in 2003 for Mr. Jones’s namesake label, he has actually long been “majorly ambitious.” He did, after all, close his own label with really little tsuris after he landed the bigger tasks, swapping independence for the corporate superstructure of power, spending plans and reach. As he informed British Vogue when he signed up with Vuitton: “Why would I want to do my own label when I can do great things here and put my spin on things?” He added, “You can’t be that naïve about the world, you have to get on with stuff.”

Besides, said Jefferson Hack, a founder of Dazed Media, who has actually known and narrated Mr. Jones because college: “Kim’s vision has constantly been very gender nonspecific. Though he has a strength of view on the new masculinity, he has actually also been proficient at making pieces from his collections interest female desire.”


Credit … Brett Lloyd

Not that Mr. Jones himself appears particularly stressed. Like Mr. Lagerfeld, he has both a healthy sense of his own talent and an equally healthy absence of neuroses about the size of his task.

” I believe I have actually achieved many good things in my profession, and this is the next step,” he stated, speaking from the study of his house in West London a couple of weeks before the Fendi show, which will not precisely be a simple, finding-his-feet debut. Rather, it will be a go-big-or-go-splat bid with a cast that consisted of Demi Moore, Kate and Lila Moss, Naomi Campbell, Bella Hadid, Adwoa Aboah and Christy and James Turlington posed in various vignettes amidst a labyrinth of glass boxes in the Palais Brongniart, the previous French stock market.

Though Mr. Jones used to have a home in Paris, he had actually given up the lease when he got the Fendi job, to lower interruptions. Instead, he stays in the same space in the exact same hotel whenever he goes to Paris or Rome, kind of the method Mark Zuckerberg uses the very same thing every day so he doesn’t have to consider it.

” The most significant honor you can get is to be offered the task Karl Lagerfeld did,” Mr. Jones stated. Even if it is also the most hazardous since of the contrasts welcomed.

As he talked, Mr. Jones was wearing a black Loro Piana vicuña knit he stated had been a Christmas present. (The brand is likewise owned by LVMH.) Over Christmas, his normally brown hair had actually been colored platinum blonde, and he had actually lost about 33 pounds during lockdown, thanks to having an indoor pool and being home enough to really have a regimen.

He was being in front of a wall of racks that housed his collection of rare books, including an uncorrected proof of “To Eliminate a Mockingbird,” a first edition of “Breakfast at Tiffany’s,” initial lyrics by the Velvet Underground and 9 variations of “Orlando” by Virginia Woolf. Among them was one that Woolf had inscribed to Vita Sackville-West, her enthusiast; one owned by Noël Coward; and another owned by John Maynard Keynes. The positioning was not a coincidence.


Mr. Jones’s couture program was inspired by “Orlando” and the entire Bloomsbury set, who may have hung out in the English countryside however likewise had a love affair with Rome (which is, naturally, where Fendi was founded). He is fully mindful that this may appear a hackneyed choice for a launching, considered that Bloomsbury is one of the most overused references in fashion, having influenced such designers as John Galliano, Christopher Bailey and Rei Kawakubo, however in stationing himself in front of his books, he was making an implicit argument about his right to the subject. As well as his understanding of his brand-new job.

” Couture,” Mr. Jones stated, “is extremely personal.” It is, after all, about garments made to purchase, for a bachelor. “Orlando” was demonstrably extremely personal to him. Hence couture equals “Orlando.”

And, Bloomsbury was everything about strong, intellectual women, and Mr. Jones thought that Fendi, which ended up being popular as a matriarchy, was also all about strong, intellectual ladies. And, gender fluidity is now part of the cultural conversation, as is the whole concept of time, and both are core to “Orlando.”

It was a timeless Jones move and is one of the factors LVMH has so much faith in him: He sees all the pieces on his board. Likewise, he is unabashed in his enjoy creating “hits”– items that go viral– and in his practically clinical interest in plumbing archives and brand iconography for ideas, a technique that has been termed “commercial biology.”

” I’m a Virgo Virgo,” Mr. Jones said. As it occurs, Mr. Lagerfeld’s birthday was the day before Mr. Jones’s birthday. A superstitious person may think this was a telling detail. Mr. Jones prefers to keep it more granular.

” I’ll read about him and think: ‘I did that, I do that,'” Mr. Jones said of Mr. Lagerfeld. “Except I come to 9 and leave at 7, and he would come really late and keep everybody waiting all night.”


Credit … via Fendi

Though his consultation at Fendi is relatively brand-new– he has officially been there only just over 14 weeks– the relocation was very first mooted a number of years ago when he began to get anxious at Vuitton, and in males’s wear. Men’s clothing might be a growing sector, however females’s wear remains the glamour side of the business: The programs are larger, as are the collections, celebs and budget plans.

Rumors had reached a fever pitch that Mr. Jones was going to join Donatella Versace at Versace, to become her heir. Rather, he played his chess pieces like a grandmaster and ended up transferring to Dior, with the suggestion, it was reported, of more to come. It was during those earlier negotiations, Mr. Jones said, that Silvia Venturini Fendi (the Fendi family member still involved in the business, and the head of males’s and devices) brought up the concept of him coming to Fendi to work on the ladies’s line.

” It was on the mind of everyone who decides here as quickly as we saw how much work power he had and just how much his collections touched the best audience,” Mr. Arnault said. Mr. Jones put an Easter egg of sorts in his last Vuitton guys’s collection with guest appearances by Kate Moss and Naomi Campbell in shiny LV raincoat (his female buddies had constantly used pieces from his males’s collections). And at Dior, he looked into the couture archives to add a touch of feminine luxury to his men’s wear.

As far as Mr. Jones is worried, it is navigating the plethora of choices in ladies’s wear that is the greatest learning curve. “All the embroideries and methods are a little frustrating,” he stated, keeping in mind that when he came to the Fendi atelier, he had to ask the personnel to leave for 10 minutes so he could go through them by himself.

For a truth check he has a group of females around him, consisting of Ms. Moss, who sought advice from on accessories; the stylist Melanie Ward; the art director Ronnie Cooke Newhouse; and, most of all, Ms. Fendi and her daughter, Delfina.

” We both surround ourselves with people and objects that motivate us, and bring into play our own lives and enthusiasms to fuel our innovative procedure,” Ms. Fendi stated of Mr. Jones in an e-mail. She included that as with Mr. Lagerfeld: “Kim and I exchange concepts spontaneously by means of text or chat, as there are no borders to our tasks. We see something that may inspire us and share it with the other.”

Though Mr. Jones made his name at Vuitton and Dior in part by his ability to blend the tropes of street wear and the runway and his accept of cooperations, those who anticipate him to repeat those abilities, but in women’s wear, will be dissatisfied. There are no haute tennis shoes or hoodies in the couture, no work from visitor artists. Rather, there are Bernini marble prints and fancy brocade, pearl-speckled chiffon and rose-festooned silks.

The collection is a consciously eclectic mélange of androgyny and referral, consisting of a nod to Mr. Lagerfeld, with a half-suit, half-evening-gown look motivated by a sketch of his from1993 Likewise, there are a lot of capes.

You can comprehend why Mr. Jones might have mantles on the mind. And they do look good on everyone.

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