Fashion Prada go back to minimalist roots for very first joint collection

Fashion Prada go back to minimalist roots for very first joint collection


MILAN (Reuters) – Miuccia Prada returned to her hallmark minimalist style for her very first collection with Belgian designer Raf Simons, who joined the Italian fashion group as co-creative director in February.

The set’s Spring/Summer 2021 ladies’s program was streamed live on Thursday for Milan’s fashion week, where most collections are being presented digitally and without audiences due to coronavirus social distancing rules.

” It’s a truly weird circumstance,” Prada stated in a video after the show, where she and Simons addressed concerns from people worldwide.

” However we have the occasion to really show the clothing, we can’t see the real individuals, the public, but at least we hope you can delight in and see the clothing better.”

Models wore mostly black and white or pastel-coloured vests, pants and long skirts in basic, monochrome styles which Prada stated were influenced by the idea of uniforms. Many clothing had actually round-shaped holes eliminated of the material.

” Clothes are pared-back, refined, focused, without unneeded decor: shell tops, straight trousers, overcoats in commercial re-nylon,” the brand stated in a statement.

Simons, 52, stated he had never anticipated to be, one day, co-designing a collection with Miuccia Prada, however that he was “exceptionally delighted” with the result.

” Possibly it’s more difficult as you have more dialogue, and that can likewise effect on the timing, however all in all I find it simpler,” he stated when asked what it resembled to collectively create a collection.

” Decision-making for me is enhanced when I know that Miuccia likes quite what I also like very much. Even if I am convinced, my choice is enhanced when I know that she too is convinced.”

After turning into one of Italy’s best-known style homes, Prada has struggled over the last few years.

A restructuring drive began to pay off in 2018 when sales went back to growth for the first time in 4 years thanks to a new strategy aimed at revitalizing the label by remodeling shops, introducing brand-new products and enhancing online sales.

However the Hong Kong-listed group has, like high-end rivals, been struck hard by the pandemic, which required high-end homes to momentarily shut stores and idle production sites.

Simons’ visit, revealed in February, marked the very first time the Italian style home has actually worked with an outsider to deal with its head designer. He was most recently innovative director at Calvin Klein and prior to that at Christian Dior and Jil Sander.

Miuccia Prada, 71, stated at the time the move was not intended to lead the way for a possible succession as the group’s leading designer.

Reporting by Silvia Aloisi and Claudia Cristoferi; Editing by Janet Lawrence

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