Fashion Prada returns to minimalist roots for very first joint collection

Fashion Prada returns to minimalist roots for very first joint collection


MILAN (Reuters) – Miuccia Prada went back to her hallmark minimalist style for her first collection with Belgian designer Raf Simons, who joined the Italian style group as co-creative director in February.

The set’s Spring/Summer 2021 women’s program was streamed live on Thursday for Milan’s fashion week, where most collections are existing digitally and without audiences due to coronavirus social distancing rules.

” It’s a really odd circumstance,” Prada stated in a video after the program, where she and Simons addressed concerns from individuals around the globe.

” But we have the occasion to really show the clothes, we can’t see the real individuals, the public, however at least we hope you can take pleasure in and see the clothing better.”

Designs wore mainly black and white or pastel-coloured vests, trousers and long skirts in easy, monochrome designs which Prada said were inspired by the concept of uniforms. Lots of clothes had actually round-shaped holes cut out of the fabric.

” Clothing are pared-back, refined, focused, without unnecessary decor: shell tops, straight pants, overcoats in commercial re-nylon,” the brand stated in a statement.

Simons, 52, stated he had never ever expected to be, one day, co-designing a collection with Miuccia Prada, however that he was “exceptionally pleased” with the outcome.

” Perhaps it’s more difficult as you have more dialogue, and that can also impact on the timing, however all in all I find it easier,” he said when asked what it resembled to collectively develop a collection.

” Decision-making for me is enhanced when I understand that Miuccia likes quite what I likewise like very much. Even if I am convinced, my choice is strengthened when I know that she too is convinced.”

After becoming one of Italy’s best-known style houses, Prada has struggled recently.

A restructuring drive began to settle in 2018 when sales returned to development for the very first time in 4 years thanks to a new strategy targeted at invigorating the label by refurbishing stores, releasing new products and boosting online sales.

But the Hong Kong-listed group has, like high-end competitors, been struck hard by the pandemic, which forced high-end houses to briefly shut stores and idle manufacturing sites.

Simons’ appointment, announced in February, marked the very first time the Italian style home has actually worked with an outsider to work with its head designer. He was most just recently creative director at Calvin Klein and prior to that at Christian Dior and Jil Sander.

Miuccia Prada, 71, stated at the time the relocation was not planned to pave the way for a possible succession as the group’s top designer.

Reporting by Silvia Aloisi and Claudia Cristoferi; Modifying by Janet Lawrence

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