The North Face SS20 Black Series Debuts at Paris Fashion Week Occasion

the north face ss20 black series paris fashion week debut event performance outwear design led collection range material technology

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After revamping their concentrate on design-driven outerwear a number of weeks back with the intro of the SS20 Black Series, The North Face sealed the collection’s location within the world of efficiency wear by holding an unique event at Paris Style Week on February 24.

SS20 Black Series embodies TNF’s design-led culture with the brand’s concentrate on heritage along with consistent innovation. The new range checks out the cross-boundaries in between haute couture and technical sportswear by combining advanced materials and innovations with sleek, modern shapes worn the modern-day city explorer. Motivation for SS20 was taken from The North Face Archival Library; designs born atop the mountain peaks were distilled to their easiest kinds prior to being reconstructed up, raised and modernized.

On the night of the PFW occasion, guests were invited to experience a turning point in the brand’s history. The preview of the performance-focused collection saw the brand’s signature Geodesic Dome make a comeback. Members of The North Face’s global athlete team– Margo Hayes and Matty Hong– featured in the collection’s nature-led innovative campaign that existed during the occasion, and an unique performance from Brooklyn-based DJ and producer Yaeji brought the crowd– along with the vision for Black Series– to life.

The range, priced from EUR50 to EUR1,220(roughly $55 to $1,330), is available for purchase now from select The North Face stores and partner sellers.

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